JAGGAER 2024 - Look & Feel Refresh
After a period of M&A acquisitions, JAGGAER needed a standardized Look & Feel across all visual assets that the marketing team produced.
PowerPoint Template: Rebuilt the company’s core presentation while coordinating input across six departments from ELT down to Sales
Long-form Content Template: One template built to carry four entirely different document types without breaking brand guidelines.
Case Study Templates: A fast, flexible layout with key content placed on the first page.
Each template shows the same content-first, minimalist approach that is adapted to how each document type is read. This decision was made to focus on the content’s message, but also to be flexible for a global company like JAGGAER to use. JAGGAER has 50+ offices worldwide as of 2026, so it’s common for documents to be translated in various different languages like German, French, Italian, and Spanish. Each template shown remains flexible against sentence structures and word lengths that vary among languages that use Latin-based characters.
PowerPoint Template
JAGGAER's Leadership Team and an external agency set the design direction, but it didn't solve the practical pain points employees faced building decks. I refined the assets and built slide templates for every department—coordinating with Sales, Pre-Sales, Product, Product Marketing, and Content Marketing.
Pain Points: Departments needed locked-content slides with messaging approved by multiple team leaders, and some teams used the deck as text-heavy leave-behind content rather than an on-screen presentation. Certain teams also needed specialized layouts as well.
Template Considerations: Built dedicated lock-content slides per team within the core template system, and designed layouts that can handle text-heavy content. For specific teams like Product and Customer success, I built flexible layouts that allowed users to highlight specific icons and where contents could fit into loose boundaries instead of strict text sections.
long-form content template
Unlike case studies, which are capped at three pages with a semi-strict layout, long-form content (white papers, playbooks, eBooks, and reports) runs 5-50 pages and ranges from narrative thought-leadership to data-heavy reporting.
Pain Points: We had four distinct long-form formats (white papers, playbooks, eBooks, and reports), and there wasn’t time or resourcing to build and maintain a separate template for each one. Every format needed to stay consistent with the broader brand system regardless of the final document’s length.
Template Considerations: One template covers all four formats, locking in core brand systems (swatch panels, paragraph styles, cover pages, end pages, table styles) while staying as open as the Case Study template—giving designers freedom to adjust layouts and import charts and infographics from Illustrator as needed.
Case Study Templates
Pain Point: Needed a fast, organized, and minimalistic way to call out customer’s industry, location, products used, a testimonial, and their “Why JAGGAER” statement all on the first page. After discussions with the Customer Marketing team, this was what we decided would be the hook that made readers interested and engaged in the content.
Template Considerations: Key points lead on the first page, with flexible second-spread formatting to fit varying amounts of text (see the 3 variations below). Product icons and CTA buttons are pre-hyperlinked with UTM tracking, eliminating manual link setup and the risk of missed or inconsistent tracking.
